In Grand Rapids, AI tools named these two agencies most.
1 question × 20 asks × 2 developer tools, Oct 11, 2026. CLI data. Names hidden. How I test
- Agency A37 of 40
- Agency B28 of 40
- Your agencynot counted yet
Free. I call you the same business day. If you hire me later: $799 a month plus a $1,799 build.
How it works
Three steps:
Tell me your city
4 questions × 10 asks × 2 assistants = 80 answers, plus a separate Claude check. I run your questions through ChatGPT, Google's AI and Claude.
Get the report
I call you with who gets named, how often, and what I'd change.
Hire me, or don't
If you hire me, I build your site and work on what AI assistants read about your agency, then test every month.
What you get
What I do for your agency
Named
I work on what AI assistants read about your agency: your site, your Google Business Profile, your listings and your reviews.
Measured
Your naming count every month, from the same 80-run test, so you can see if it moved.
Everything included, piece by piece
Named
- Your site rebuilt to load fast on a phone, with the domain in your name and the files handed to you if you leave
- Answer pages for the questions shoppers ask AI assistants about insurance in your city
- Your Google Business Profile kept complete and accurate, with you as the owner
- Your listings kept consistent: Yelp, Bing Places, Apple Business Connect, carrier agent locators and Trusted Choice
- Your review request message and link, set up to ask every customer the same way
- Search engines and AI assistants allowed to read every page of your site
Measured
- The same 80-run naming test, every month
The test
What it looks like in two cities
One question, asked 20 times in each city through each of two AI developer tools (CLI data, October 11, 2026). In Grand Rapids both tools put the same agency in almost every answer. In Phoenix they disagree about who gets named most. And the tools differ: one named only 3 different agencies in 20 runs, the other 17 to 22.
Grand Rapids, MI
Tool 1 · 3 different agencies named in 20 runs
Tool 2 · 22 different agencies named in 20 runs
Phoenix, AZ
Tool 1 · 3 different agencies named in 20 runs
Tool 2 · 17 different agencies named in 20 runs
Question asked: “recommend a local insurance agency in Grand Rapids”, and the same for Phoenix. 20 times per city through each tool, October 11, 2026. CLI data from two AI developer tools; How I test says which is which. Agency names hidden; each letter is one agency. Download the data (CSV)
Price
One price, month to month
No contract term. You see the whole cost here, before you ever get on a call.
If you hire me
$799a month
Plus a $1,799 build. Month to month.
- The report is free either way.
- Cancel any month by email.
- Your domain stays in your name.
Meta ads management: +$300 a month on your own ad account. You pay Meta for the ads.
Terms
Easy to leave. One agency per city.
Leave any month
Your domain is in your name from day one, and I hand over your site files, content and DNS within 5 business days.
One agency per city
AI answers name only a few agencies, so I won't work for two agencies chasing the same answer. City means municipality: Plano and Frisco are separate. If your city is taken, I'll tell you on the call and put you on the waitlist.
Questions
Straight answers
What does “named” mean?
Someone asks an AI assistant for a home and auto agent in your city, and your agency's name shows up in the answer. A link to your site without your name doesn't count.
How do you measure it?
I ask 4 questions the way a shopper in your city would, 10 times each, over at least 3 days. I run your questions through ChatGPT, Google's AI and Claude. Your number comes from the 80 runs on ChatGPT and Google's AI; Claude is reported on its own line. Every run records whether the assistant searched the web. The apps people use on their phones can answer differently, because of location, account history and settings. And 80 runs is a sample: if 20 of 80 name you, your true rate is somewhere around 17% to 35%. How I test
What does year one cost?
$11,387: the $1,799 build plus 12 months at $799. With Meta ads management, $14,987 plus your ad spend, which you pay Meta directly.
Can I leave? Do I keep my site?
Yes and yes. It's month to month. Cancel by email, no call needed. Your domain is in your name from day one, and I hand over your site files, content and DNS within 5 business days. Your Google Business Profile stays yours, and I remove my access when you ask.
Who am I working with?
Me, Jer. Plumbton is one person. I build your site, run your tests and take every call myself. You can call me at (616) 867-0678 or email jer@plumbton.com. If I'm ever unavailable, your domain is already in your name.
I already pay for a website. What does this replace?
Whatever overlaps: your site and hosting, review requests and listings. Your net new cost is $799 minus what you pay for those now.
Free report
Count my agency, free
- I call you from (616) 867-0678 the same business day to confirm your city and the 4 questions.
- I run the 80 runs. They take at least 3 days.
- I walk you through your report on a 15-minute call: who gets named, how often, and what I'd change.
- No hard sell. The report is yours either way.
Free report. If you hire me later: $799/month + $1,799 build, month to month.